Terra Ring
Building an After-sales Service Operation from Scratch
Built an after-sales service operation from the ground up in approximately 30 days.
The experience gained through the Terra Ring project became the foundation of AXION HUB’s operating philosophy, SOP development, quality management, and service platform design.
Journey Timeline
2015
Project Started
Terra Ring was developed with the TV series.
July 2016
Service Partner Selected
Our team joined the project.
30 Days
Service Center Built
We built the service center, SOP, logistics flow, support flow, QC flow, and service system.
Product Launch
Support Started
Support started with the product launch.
Operation
Continuous Improvement
The team handled 300 to 500 cases per month and improved the workflow.
Legacy
The Beginning of AXION HUB
Terra Ring became the starting point of AXION HUB.
Today
Reliable After-sales Operations
AXION HUB continues to support brand service operations.
The Beginning
Our First Complete After-sales Project
Terra Ring was AXION HUB’s first project covering the full service process, from product inspection and repair to customer communication and daily coordination.
Through this project, our role gradually developed from repair work into broader service operations.
The Challenge
Building an Operation from Zero
When the project started, there was no established service workflow, no operational standards and no management system.
Every process had to be designed, tested and refined before the service could begin.
The experience became the starting point of our approach to operational design.
Building the Foundation
Building the Foundation
The project was not only about repairing products.
It required building an operational framework covering repair processes, customer communication, quality management and internal coordination.
Many of the ideas developed during this project later evolved into the operational standards we continue to use today.
Reverse Logistics
Extending After-sales Beyond Repair
Returned products are not always defective products.
As Terra Ring’s e-commerce business expanded, the after-sales operation gradually extended beyond repair to include product inspection, refurbishment and reverse logistics.
By applying the same quality standards used in repair operations, returned products could be carefully evaluated, restored to saleable condition and returned to inventory whenever appropriate.
This experience demonstrated that after-sales service and reverse logistics are not separate functions, but two parts of the same quality management system.
The Outcome
From Repair Discovery to Manufacturing Improvement
One repair case revealed an IMEI registration issue that originated during manufacturing rather than during repair.
After receiving our analysis, the factory quickly reviewed its production management process, corrected the registration workflow and prevented the same issue from occurring in future production.
This project demonstrated that a well-designed after-sales operation can do more than repair products—it can also provide valuable feedback that helps improve manufacturing quality.
Closing the Project
Supporting Customers Until the Very End
Not every project continues indefinitely.
As the Terra Ring project entered its final stage, our responsibility did not end with the completion of product sales.
Existing customers still required repairs, warranty support and technical assistance.
To ensure service continuity, we redesigned the operation to match a smaller business scale while maintaining consistent quality standards. At the same time, repair records, Standard Operating Procedures, technical documentation and operational knowledge were carefully organized and preserved for future projects.
This experience demonstrated that a successful after-sales operation is measured not only by how it begins, but also by how responsibly it comes to an end.
Why It Still Matters
The Foundation of AXION HUB
Although the Terra Ring project has been completed, its influence continues today.
Many of the operational principles, documentation methods and management concepts developed during that period remain part of the way AXION HUB works.
This project shaped the philosophy behind our current services.
Today
Building Reliable After-sales Operations
The experience gained from Terra Ring continues to support every new project we undertake.
Today, AXION HUB applies those lessons to help international brands establish reliable after-sales operations for the Japanese market.
Ready to Build Your Operation?
Whether you are entering Japan for the first time or improving an existing service network, AXION HUB can help you build a reliable operational foundation.